Unilever
Unilever
Creative lead for the Snapchat global augmented reality campaign for the series premiere of HBO's The Last of Us. Creative included a national LiDAR powered lens and four global landmark lenses, transforming iconic landmarks to be covered with cordyceps.
Authored Snapchat's first Gaming Creative Strategy Playbook, distributed to a global sales team of 500+ members.
Prototyped "A Hike Through North America" for the Hall of North American Forests. Co-developed a trailhead sign and 12 trail markers pointing to different points of interest in the different forest displays. Working with two others and in partnership with the museum, this project was on display in May 2026 as an early prototype for how to revamp the hall.
AR lens for Call of Duty: Warzone Mobile with Activision, bringing the game's action to Snapchat's camera.
Creative lead on HBO's augmented reality campaign for season one of House of the Dragon.
Creative lead and producer for DIRECTV's AR lens, deployed in digital in-stadium ads and on the MTA Shuttle from Times Square to Grand Central.
Creative lead for Comcast's AR campaign launching their 10G Network, extended into a multi-product AR + video effort for brand awareness.
Shipped the national AR lens for the Miracle Gel collection — an AdWeek Media Plan of the Year winner for Best Use of AI/VR/Machine Learning.
I specialize in creative conception and production for gaming and interactive experiences.
Over 7+ years at Snapchat, I led and shipped augmented reality campaigns built around interactive systems, user behavior, and platform-native storytelling for partners like Activision, Electronic Arts, WB Games, and Roblox. I keynoted the 2024 Snapchat Gaming Roadshow, presenting AR solutions to companies including Nintendo and Scopely.
I loved working with game studios so much that I went and got a Master's in Game Design at the NYU Game Center.
Open to creative leadership and production opportunities. I reply fast.